THE HISTORY OF AMCK

For 17 years AMCK has been at the forefront of innovation in the creative and entertainment industries. With a passion and energy to constantly revolutionise the industry, the legacy of AMCK is one that will continue far into the future. Always championing diversity and inclusivity, AMCK showcases world class talent, presenting clients with new and creative ways to represent their brands. Continually evolving and upgrading, AMCK NFT will now lead a new era of digital innovation within the creative industries, pioneering the future of talent management and forging a new generation of artistic culture.

Rejecting the fashion industry’s modelling standards, AMCK has brought many firsts to campaigns and catwalks, including supplying Burberry with their first ever Black male model, Jourdan Copeland, in 2014, Céline with their first Japanese model, Keita Utsumi, in 2021 or the youngest Armani model ever, Freddie Ferguson in 2020.

As a pioneer in dance social activations, AMCK has been creating forward-thinking solutions, securing first of its kind exclusive digital content deal with Sony Music UK, 4th Floor Creative as well as creating digital content as part of global marketing campaigns for brands such as Jean Paul Gaultier, Sweaty Betty, Samsung & Spotify.

We have handpicked talent to frame the world’s biggest music artists, performing on global stages alongside the likes of Janet Jackson, Madonna, Dua Lipa, Stormzy and Rosalía. Our excellent casting ability is evident in all that we work on - whether it’s for the MTV EMA’s, or for Instagram’s first ever TV commercial. 

Now, on the verge of this new digital era, we have spent months designing, planning and investing in order to create new opportunities for us all in this digital space. The fashion and music industries are already moving and creating in the digital space and with talent soon to be involved, AMCK talent will be the first in line. We are here at this time before NFTs become mainstream, to help navigate this future space and facilitate the best possible opportunities. In what will inevitably become the future of influencer marketing, we will form exciting partnerships and open doors to whole new business model in which talent are truly recognised for their creative contributions. Not just receiving fair pay, but real ownership of their work, leading to a renewed energy in creative projects and bringing more value to all collaborators.

This is only the beginning. This is the start of a new digital world which will transform our living and working standards forever. The future plan is to innovate, push boundaries and develop exciting new collaborations across the future Metaverse and Web 3.0.